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by Andrew Zigmond
Fri Jul 27, 2012 6:35 pm
Forum: Chess History
Topic: British Chess Champions of the past
Replies: 28
Views: 6697

British Chess Champions of the past

I made the following post on the `When Anteaters Attack` thread in General Chat. I think the obvious problem is that there are relatively few veterans one could call upon for a former champions tournament. Most of those still living are either long retired and unlikely to be tempted back into active...
by Andrew Zigmond
Fri Jul 27, 2012 6:08 pm
Forum: ECF Matters
Topic: Publicity Officer
Replies: 177
Views: 11032

Re: Publicity Officer

Going back on topic, one question that's not been answered is whether there is any `role profile` for the Director of Marketing or the publicity officer; what are these people accountable for and what (within reason) does the ECF expect them to deliver? That way we would know what we are supposed to...
by Andrew Zigmond
Fri Jul 27, 2012 4:19 pm
Forum: General Chat
Topic: When Anteaters Attack II - Reform of the British
Replies: 66
Views: 4271

Re: When Anteaters Attack II - Reform of the British

I think the obvious problem is that there are relatively few veterans one could call upon for a former champions tournament. Most of those still living are either long retired and unlikely to be tempted back into active play or are still strong enough to enter the championship proper. How would you ...
by Andrew Zigmond
Thu Jul 26, 2012 10:17 pm
Forum: ECF Matters
Topic: Publicity Officer
Replies: 177
Views: 11032

Re: Publicity Officer

Local Press The local press will indeed cover anything, even chess, if you give them content. But marketing has to have an aim. It seems to me the most sensible use of loacl media is to get people into chess clubs, so it is chess clubs not the ECF who should be using it. Surely the ECF does benefit...
by Andrew Zigmond
Wed Jul 25, 2012 11:31 pm
Forum: ECF Matters
Topic: Publicity Officer
Replies: 177
Views: 11032

Re: Publicity Officer

And the personal stories are out there. If we wait for a comet to hit the UK chess scene we'll be waiting a long time. That's why I suggested earlier in this thread that the publicity officer is missing a trick by not looking for stories that might interest local media and making sure the local new...
by Andrew Zigmond
Wed Jul 25, 2012 10:53 pm
Forum: ECF Matters
Topic: Publicity Officer
Replies: 177
Views: 11032

Re: Publicity Officer

And the personal stories are out there. If we wait for a comet to hit the UK chess scene we'll be waiting a long time. That's why I suggested earlier in this thread that the publicity officer is missing a trick by not looking for stories that might interest local media and making sure the local news...
by Andrew Zigmond
Wed Jul 25, 2012 10:04 pm
Forum: ECF Matters
Topic: Publicity Officer
Replies: 177
Views: 11032

Re: Publicity Officer

Ernie - Bobby Fischer was also a nightmare for organisers (his demands bordered on the unreasonable), a frustration for his fans (how many events did he walk out of after a tantrum - he was lucky he wasn't dependant upon sponsorship) and by all accounts deeply paranoid and anti semitic. He was also ...
by Andrew Zigmond
Wed Jul 25, 2012 9:53 pm
Forum: ECF Matters
Topic: Publicity Officer
Replies: 177
Views: 11032

Re: Publicity Officer

An idea for an article would be to round up five reasonably photogenic up and coming players for a photoshoot and an article in which they discuss a) what attracts them to chess and b) what they do outside of it, ie that they're just regular guys really. It's the sort of article that would go well i...
by Andrew Zigmond
Wed Jul 25, 2012 9:35 pm
Forum: ECF Matters
Topic: Publicity Officer
Replies: 177
Views: 11032

Re: Publicity Officer

In order to promote chess, we need to to promote the people themselves who play. In particular we need to promote those who will catch the eye and imagination of the majority/masses. It was something which David Beckham did in this country and it really upped the profile of football and other footb...
by Andrew Zigmond
Wed Jul 25, 2012 2:00 pm
Forum: ECF Matters
Topic: Publicity Officer
Replies: 177
Views: 11032

Re: Publicity Officer

Every player will be local to somewhere. I'm not sure whether we're talking specifically about publicity for the championships, the ECF or chess in general (the three ultimately all feed into each other). We need to be realistic; we're not going to get massive coverage in the mainstream media so we ...
by Andrew Zigmond
Wed Jul 25, 2012 12:33 pm
Forum: ECF Matters
Topic: Publicity Officer
Replies: 177
Views: 11032

Re: Publicity Officer

Going back to the original issue and forgive me if I'm being thick here but shouldn't the first priority of the promotions and publicity department (whatever you choose to call it) be to ensure that the ECF's flagship event gets the maximum publicity possible. Ben has had the courage to admit failin...
by Andrew Zigmond
Mon Jul 23, 2012 11:58 pm
Forum: General Chat
Topic: When Anteaters Attack II - Reform of the British
Replies: 66
Views: 4271

Re: When Anteaters Attack II - Reform of the British

I used Wimbledon as an example because it was the only sporting event I could think of that is enhanced, rather than diminished by a large field - even though there are only a handful of realistic overall contenders. I wasn't insisting on a direct analogy. In this thread I think we've reached a cons...
by Andrew Zigmond
Mon Jul 23, 2012 1:05 pm
Forum: General Chat
Topic: When Anteaters Attack II - Reform of the British
Replies: 66
Views: 4271

Re: When Anteaters Attack II - Reform of the British

A swiss is similar to a knockout in that you have to keep winning if you want the title; this is not quite true of an all play all. My point was that after a couple of rounds the `also rans` are effectively going to be knocked out - they will be playing among themselves and the wider public won't be...
by Andrew Zigmond
Mon Jul 23, 2012 12:34 pm
Forum: General Chat
Topic: When Anteaters Attack II - Reform of the British
Replies: 66
Views: 4271

Re: When Anteaters Attack II - Reform of the British

[quote=" Well yes, but now we have a situation where the tournament is stuffed with 'also-rans' (relatively speaking). I believe it was you yourself who pointed out the long tail in Canterbury and we're revisiting the issue again this year. [/quote] All swiss tournaments are likely to have a tail, e...
by Andrew Zigmond
Mon Jul 23, 2012 12:27 am
Forum: General Chat
Topic: When Anteaters Attack II - Reform of the British
Replies: 66
Views: 4271

Re: When Anteaters Attack II - Reform of the British

As usual Steve Giddins makes some interesting points and it would be nice if on this occasion we could suspend the termite vs anteater debate in order to have a constructive discussion. That said, given that Mr Giddins praises `the North East chess community ... who have by no means confined their s...