Gareth >it's a new business sponsoring it, that is being launched around that time and THEY want something different to hopefully stand out and possibly get publicity.<
Mainstream publicity is a non-starter over Easter weekend. Any event should start on Tuesday to Thursday and finish Monday to Friday.
Easter weekend is hopeless. 9 days is much the best.
Nigel Short's dictum: 'It's chicks and kids who generate publicity.'
Everybody should think it is different and fresh. Here is an extremely ambitious idea which I have been trying to get launched for years.
It is a 6 player team tournament. One adult player A; one adult female player B; one junior C; one girl D; one senior E; one disabled player F. The age of the 2 juniors can be decided as is wanted. Note A, C, E, F could also be female. Disabled could be A. etc. The teams would be put together for the purpose.
In the first 6 rounds they each play so as to meet all 6 categories. Even so, it is a Swiss where teams with higher scores meet each other. Last 3 rounds the teams play in order of strength. I realise that there will be mismatches.
It would be the XYZ Inclusive Chess Team Championship. Whether you add in English, British, European or World depends on your ambition. Also it is probably best not to (apart from World). XYZ don't want to give away any of the publicity. The Lloyds Bank Masters was always known as that worldwide. It is an opportunity to imprint the company name indelibly throughout the world.
It would be a big challenge to mount that by April 2014.
Much less ambitious. A pairs competition. Players play alternate moves no consultation. For charity and get cdelebrities paired with strong players and, of course, men with women and children.
A tournament where everybody plays blindfold, i.e. both blind and sighted players in the same event.
If you want to contact me direct
[email protected]. It would be necessary to know the approximate budget. That is never public information.