There are some misleading statements.
For example
Bring the ECF closer to its members so that our grass roots volunteers and players see us as an organisation that is there to help them – not just something they have to join to get a grade
That's just not true and never really has been. Everyone gets rated, it's just that organisations running events will get charged by the ECF in many circumstances if non-members participate.
The only exceptions now are for FIDE rated "international" events which offer potential norms. Thus Scottish or Welsh players entering English events will get hit either by being told to become ECF members or an entry fee surcharge which is equivalent. That's the case now even where the event is FIDE rated. That's like the USCF rather than continental Europe or probably even Wales, Scotland, Ireland or the Channel Isles.