Wow, the person who is responsible for all this needs to have a proven track record in making sure awards such as The Grand Prix are given out at the right time, the Player of the year award is awarded and needs to be able to communicate with the members of their 'team' without sarcasm, insult and 'points scoring'. They need to get the sponsors of one event to attend or send representation to the previous one to publicise it. They need to be honest about the role they have, publicise the ECF events they are responsible for rather than concentrating on their own local events. They need to be able to admit when they have taken on more than they can handle and not delegate everything to someone else. They need to be competent in the fields they claim to be qualified.Andrew Farthing wrote:The Director of Marketing role has been amended to Director of Membership & Marketing for the AGM elections.
The revised Directors and Officers Responsibilities Regulations on the ECF website include the following role description:Develops the ECF membership scheme to ensure that it maximises the benefits available to members and provides a firm financial platform for the Federation.
Develops, implements and enhances appropriate means of communication with members.
Develops the ECF approach to membership (of all types), membership fees (including Game Fee) and benefits (including grading and representation) attaching to membership. Consults with Unions, Counties, Leagues and Congresses to ensure that plans are seen as feasible and can be implemented successfully.
Develops and implements a strategic marketing plan aimed at increasing the commercial revenues of the ECF through a market-research-led approach to strengthen relationships with members, Game Fee payers, chess organisers and officials, local and national media, and the wider business community.
Develops a strong and clearly differentiated brand image for chess, and uses this as a means of promoting the image of the ECF and of generating favourable publicity for the Federation. Develops and enhances the image and perceived value of chess and of the people who organise and play the game.
Co-ordinates the search for sponsors and sets standards for the ECFâ€™s relations with them. Is convener of the Board Sponsorship Committee.
Is responsible for the Certificate of Merit scheme.
Is a member of the Board Awards Committee.
Oversees the Yearbook, the Website and the Chess Moves.
Is responsible for the 'ECF Book of the Yearâ€™, and the 'ECF Player of the Year' Awards and makes proposals to the Board for all ECF endorsements. Ensures with the President and the secretary of the Board Awards Committee that these and other Awards are presented in the way that attracts the best publicity and reinforces the ECFâ€™s relations with local chess players and organisers.
Anyone taking this on needs to be able to prove excellence in previous roles - this is a very important post.