Vote for an ECF logo

[Michele Clack]

The old logo does look a bit dated. The pawn one could be anything and the knight one is wishy -washy and again not instantly recognisable as a knight. Liam's pawn looks a lot better but for instant recognition that the logo is related to chess a knight or even rook would be better.

[Sean Hewitt]

There are more important challenges.

A perfect summary.

[Angus French]

I like the idea of using a pawn (something modest, a bit different and which needn't, due to its simpler shape, take up a lot of space) rather than a knight (a bit clichéd, I think). I really like Liam's pawn but I'm not quite sure about the text - I'd at least prefer if it was horizontal.

[Jon D'Souza-Eva]

Horizontal is so old fashioned.

[Maria Yurenok]

I don't like any of three logos but I voted for option 3 as I'd prefer ECF to spend money on chess development activities than on a new logo. Someone already suggested a good idea to run a competition for a new logo among members - there are so many talented people among members who I'm sure would compete even for a small prize. The problem with the current logo is it looks very dated, a bit like cardboard cut-out. I agree with other people that the old BCF logo was definitely better.

[benedgell]

logo2.JPG

[David Lettington]

If there has to be a new logo, I'd rather it didn't have St George's cross on it. I think that the emphasis should be on "chess" rather than "English", particularly as the ECF organises the British Championships.

[Ljubica Lazarevic]

Dear All,

I have posted below some suggested logos by my sister, who is an experienced graphic designer with many years in the field.

Please post your feedback!

Regards,

Ljubica

[Peter Shaw]

I think these are much better than any of the previous suggestions.

[Jon D'Souza-Eva]

I really like the first one by Ljubica's sister, though the king does look a little bit like Mr Tickle:
http://fc02.deviantart.com/fs22/i/2007/ ... sLover.jpg
(you may have to rub your eyes vigorously and look at the picture slightly askew to see what I mean. A few shots of vodka might help as well).

The second one reads "CEF" to me. The squares work well and suggest a chess board without going over the top about it.

The third one is a bit staid and in my opinion the knight motif has been done to death. Let's give the other pieces a chance for a change!

[Alex Holowczak]

I think these are much better than any of the previous suggestions.

Agreed. I too like the first one.

[Jon D'Souza-Eva]

Here's the second one with the writing flipped. I think this is easier to read.

ECF_logo_2.gif

[Ian Thompson]

I think Ljubica's sister's designs are all look nicer than the previous ones. My preferences are 3, 1, 2. However, I thought one of the requirements was to have a scalable logo, suitable for very small screens, such as mobile phones. I'm not sure any of them meet this requirement.

[Ljubica Lazarevic]

If they are drawn up as vectors, then it should not be a problem to scale them. These are proofs if you will, and if one was chosen, my sister would make the appropriate adjustments.

[Sean Hewitt]

I think all three are about a million times better than the previous suggestions. Would she like to design something for e2e4?!!