
...and it got me thinking that most uses of chess in advertising draw on the usual stereotypes of chessplayers as boring/nerdy/clever and the game as slow/dull/quiet.
This one's** a bit different, drawing on that feeling I'm sure most of us have had at some point. So what other aspects of our game have been used in advertising?
Does chess tend to be used to portray a company as trustworthy, intelligent, reliable, etc., or are there other examples of the game's characteristics being used in a more unorthodox or ironic way?
*the delayed 1738 from Loughborough Junction to Sutton, if you're interested. At least, that's what I think it's called. I've never heard it described any other way, except on the days when it becomes the cancelled 1738 from Loughborough Junction to Sutton.
**and no, I don't work for this company. Other financial service providers are available.