World Chess launches brand campaign across London Underground

[John Upham]

https://uk.investing.com/news/stock-mar ... CH-4697583

[John Townsend]

I like the aim of this and its message "Chess Is Very Good For You", and I wish it every success. My only reservation is that, among things that are very good for you, the London underground might not be too prominent. From a health angle, I suspect London buses would be a better choice for any future campaigns. That would allow the advertisers the chance to rescue people de profundis.

[Roger de Coverly]

From the press release

The London-listed company operates as the official commercial partner of FIDE. It runs worldchess.com, which has over one million registered users, and produces the World Chess Show broadcast across more than 50 markets.

That headcount is well short of the number claimed by chess.com. For that matter it's well short of the 600 million players claimed from time to time.

Play Chess Online on the #1 Site!
Join 250+ million players in the world's largest chess community

[MJMcCready]

From the press release

The London-listed company operates as the official commercial partner of FIDE. It runs worldchess.com, which has over one million registered users, and produces the World Chess Show broadcast across more than 50 markets.

That headcount is well short of the number claimed by chess.com. For that matter it's well short of the 600 million players claimed from time to time.

Play Chess Online on the #1 Site!
Join 250+ million players in the world's largest chess community

Where do they get these figures from. Looks like they are just trying to big themselves up.

[MJMcCready]

I like the aim of this and its message "Chess Is Very Good For You", and I wish it every success. My only reservation is that, among things that are very good for you, the London underground might not be too prominent. From a health angle, I suspect London buses would be a better choice for any future campaigns. That would allow the advertisers the chance to rescue people de profundis.

Hardly anyone pays attention to anything when they are on the tube, especially at peak times.

[MJMcCready]

And anyway, they got the slogan wrong, it should be 'Chess can be very good for you but also very bad too.'

[Roger de Coverly]

Where do they get these figures from. Looks like they are just trying to big themselves up.

I should imagine they just count the number of accounts that have been registered. Depending on how they handle duplicate, closed and inactive accounts their count could be an over estimate. It's still a more reliable measure than getting a market research organisation to ask a few people whether they "play chess" and then extrapolating to a global total.

[Matt Mackenzie]

And anyway, they got the slogan wrong, it should be 'Chess can be very good for you but also very bad too.'

Isn't that true for just about everything tbf.

[MJMcCready]

Yes, fair point.